FAQs
Why should I invest in social media and high-quality content?
Because first impressions matter more than ever. And they’re almost always digital. Strong content builds trust, shows your value, and makes people feel something. That emotion is what turns a scroll into a booking or a follower into a customer.
Why do I need new content every month on LinkedIn and Instagram?
Brands that show up regularly stay top of mind. Monthly content keeps your message alive and evolving, especially on platforms that reward consistency. It’s like nurturing a relationship. If you neglect it, it fades away.
Why should I choose LauraStm. & Collective?
Because we move faster, think sharper, and care deeper than big agencies. No unnecessary processes, no fluff — just direct communication, real strategy, and content that actually fits you. We tailor everything to your brand with the flexibility and personal attention you simply won’t find in a large setup.
Do I really need to be on both LinkedIn and Instagram?
It really depends on your ideal customer, but each platform acts on different emotional roles. LinkedIn builds trust and expertise. Instagram creates desire and emotional connection. Together, they make your brand memorable and human.
How does the content creation & social media process work?
Think of it as handing over the stress and getting back time. We start with a strategy call to understand your story, your audience, and where you want to go. Then we turn that into clear, consistent content strategy — from visuals to captions etc. — so your brand speaks without you having to.
Can I be involved in the process, or do you handle everything?
Both work. Some clients love being hands-on, others want to hand it off completely. Either way, you stay in the loop and in communication with us — but without the daily overwhelm.
What kind of results can I expect?
You’ll feel the shift: more engagement, more messages, more confidence in your brand. No overnight hype — but thought-through, strategic growth.
Do you also offer ads or performance marketing?
Our core focus is organic content that resonates and builds connection. If you’re ready for ads, we can help develop creative assets and connect you with trusted partners.
Is this a one-time service or a long-term collaboration?
It can be both — but real magic happens over time. Long-term strategy allows your brand to evolve and stay aligned with where you're going, not just where you are today.
Why book me for you property?
Because I am your ideal customer. I’m always on the road, constantly searching for the best places to stay, the most inspiring spaces, the details that turn a location into a memory. I understand what your audience is looking for — not from a marketing textbook, but from real-life experience. That’s what makes my content feel real, intentional, and emotionally on point.